Women Making History | Ali Murphy of William Roam

Our number one travel motto: tread lightly. From the amount of items we pack in our luggage to the footprint (environmental and otherwise) we leave, we believe the secret to carefree escapes is in the intangible things you bring home, not what you take with you. So when we first heard of Ali Murphy’s mission to supply hotels with environmentally-friendly toiletries we’d actually want to use, we were ecstatic.  


Through her company, William Roam, CEO and founder Murphy crafts luxury American-made hotel amenities with a conscience. Every product is vegan, cruelty-free and packaged in 100% recycled paper. The brand also gives back 1% of all sales to environmental organizations. Current products include premium shampoos, soaps, lotions, and sundries all wrapped up in branding so chic you’ll want to save the bottle. With four collections featuring luxe, hydrating ingredients, you may never pack your toiletry bag again.

Have you spotted any William Roam products during your travels? Let us know what you think in the comments or tag us on social @shetravelswellco. View our entire Women Making History series here.