Women Making History | Sarah Eustis of Main Street Hospitality Group

When it comes to traveling, we believe in taking in as much of the local flavor as possible. That means staying at a hotel that feels like an amalgamation of the town that surrounds it. That can be a tricky task when you’re relying strictly on Yelp photos and Google Maps to scope out your stay. Unless you’re headed to New England, that is. Then you can just trust Sarah Eustis, CEO of Main Street Hospitality.

Hotel on North, Pittsfield, MA

Hotel on North, Pittsfield, MA

Eustis specializes in curating and showcasing properties that embody a town’s history and current vibe. The Main Street Hospitality team is dedicated to discovering and preserving New England’s most storied buildings, like the retro Briarcliff Motel in Great Barrington, Massachusetts or the 18th century Red Brook Lodge in Sheffield, the ideal backdrop for a wellness weekend.


The family-owned group extends this commitment to preservation to its business as well, with a 50-year history spanning three generations, now with Eustis at the helm. The group includes owners, operators, developers, and designers, and oversees a bundle of restaurants as well. One visit and you’ll know: Their hotels are more than just a place to stay, they’re places with meaning that benefit both the guest and the community.


Have you stayed at one of Main Street Hospitality’s locations? Let us know what you think in the comments or tag us on social @shetravelswellco.  Be sure to check out our entire Women Making History series here.